Marketing Planning Software: Top 5+ Tools for 2023

Trello is a visual project management tool that helps marketing teams to organize, plan and complete projects. With boards, lists and cards, teams can easily move from idea to action and keep projects moving forward. Trello is already used by over 2 million teams worldwide and is a great workspace for marketing success. With Trello, marketing teams can coordinate content creation, email workflows, and go-to-market campaigns all in one place, ensuring seamless cross-team collaboration. Additionally, Trello offers a calendar view for visualizing work and a range of integrations with other apps to gather all information in one place. Automation is also built-in, making it easy to automate repetitive tasks and keep the focus on the important work. Trello is simple, adaptable, and customizable, making it a powerful marketing hub for teams.

Features:

• Board, Timeline, Table, Calendar, Dashboard, Map and Workspace views
• No-code automation built-in
• Link with over 150+ other popular software tools
• Easy-to-use templates from industry leaders
• Integrate and connect to other business teams and data sources

Pricing: Trello offers a free plan with paid plans starting at $5/user/month.

HubSpot’s Project Management Software is a productivity tool designed to help marketers plan, create, and launch their marketing projects within the same software they use to execute them. It eliminates the need for separate tools, spreadsheets, and task lists, which makes it easier for teams to manage and execute projects in one place.

With the HubSpot projects module, every task in a project can be assigned to specific owners, have due dates, and have attachments and links to other resources like blog posts and site pages. It also comes with pre-made to-do lists in the form of project templates, providing a plan, tasks, timetable, and resources to help get projects off the ground faster. With HubSpot Project Management Software, teams can accelerate their productivity, make teamwork more efficient, and save time by having everything in one place.

Key Features:

• Manage and execute your marketing projects all in one place, no need for a separate tool
• Pre-made to-do list templates
• Included at no cost with professional and enterprise subscriptions

Pricing: Included in all professional and enterprise Marketing Hub subscriptions, which are free to try for 14-days with paid versions starting at $800/month.

Wrike is a platform for marketing teams to manage campaigns, produce assets, and monitor performance. Trusted by over 20,000 organizations worldwide, Wrike is designed to help teams supercharge productivity and achieve results. The platform offers a range of features for different aspects of marketing, including digital marketing and demand generation, creative project management, event management, and marketing project and resource management.

Wrike offers a hub for all your marketing needs, connecting the entire campaign process from planning to execution. The platform helps you keep everyone in the loop, balance workloads, and launch campaigns quickly, all while tracking progress in real-time. With integrations with Google Ads, Facebook, and more, you have instant access to insights and analytics. To help save time, Wrike also offers ready-to-go marketing templates designed by experts.

Wrike offers templates for all-in-one campaign management, event planning, go-to-market processes, and creative asset production. These templates are designed to make projects simpler, measure performance metrics, and issue reports in seconds. With Wrike, you can focus on creativity while the platform manages the work, making your path to product launch stress-free.

Key Features:

• Task and project management
• Collaboration and teamwork
• Customizable workflows
• Real-time data tracking and reporting
• Integrations with other tools and apps
• Mobile app for on-the-go productivity
• File storage and sharing
• Time tracking
• Resource scheduling and utilization management
• Gantt charts for visualizing project timelines

Pricing: Wrike offers a free plan as well as a 14-day free trial on paid plans, which start at under $10/user/month.

Smartsheet is a work management platform aimed at marketers and creatives. It offers a central place to manage marketing work, content, and people, with the aim of delivering better customer experiences.

Smartsheet is trusted by many well-known brands and over 90% of Fortune 100 companies.

It helps organizations set strategy and get visibility into performance, build the best team for the job, and turn strategy into plans and execute. Smartsheet offers integrations with popular tools such as Adobe Creative Cloud, Slack, Google Workspace, and Jira.

With Smartsheet, you can store and share assets at scale and streamline collaboration across teams. The platform offers capabilities such as dashboards and reports, calendar, automation, resource management, proofing, digital asset management, forms, and mobile app. Smartsheet templates are available for campaign management, marketing shared services, budget management, event planning, and technology management.

Key Features:

• Team collaboration platform
• Workflow automation
• Content management
• Portfolio management at scale
• Secure request management
• Integrations with other platforms
• Streamlined business app creation
• Governance and administration tools
• Intelligent workflows
• Resource management
• Digital asset management

Pricing: Smartsheet offers a 30-day free trial with instant access and no credit card required. Paid plans start at $7/month for 10 users and unlimited viewers.