AI Marketing Tools: My Top 5+ Software Picks for 2023

AI marketing tools are helpful for small businesses and marketing teams that are looking to save more time, improve their efficiency, and make more informed decisions.

They can help you to do predictive analysis, write content, perform market research, create personalized experiences, and help you optimize your marketing campaigns.

But there are a ton of options available, and many of them aren’t very useful for the average small business or entrepreneur.

To help you find the best AI marketing tools – I’ve reviewed and ranked the top AI software tools for marketers and selected my top 5 best picks for 2023. These reviews are based on ease of use, features, effectiveness, support, pricing, and my own personal experience with the tools.

So let’s dive in.

What Are The Best AI Marketing Tools?

Here are my top picks for the best AI marketing software tools.

1. Content at Scale. Read full review →
2. ChatGPT. Read full review →
3. Grammarly. Read full review →
4. Jasper.ai. Read full review →
5. Surfer SEO. Read full review →
6. Synthesia.io. Read full review →
7. Descript. Read full review →
8. ManyChat. Read full review →
9. Beautiful.ai. Read full review →
10. Shakespeare. Read full review →
11. Writesonic. Read full review →

1. Content at Scale 🏆

Content at Scale is a content marketing automation platform designed for SEO focused content publishers. It helps automate the process of content creation, enabling users to produce a month’s worth of long-form SEO content in a single day. The platform uses advanced AI technology to produce content that is human-like and bypasses AI detection, thereby protecting against future Google updates. It is suitable for both large content agencies and small businesses.

The platform’s top features and benefits include:

• AI-generated content that is based on top-ranking content for target keywords, producing blog posts that average 2,667 words
• Human-like content that bypasses AI detection
• Direct integration with Copyscape for plagiarism scans
• WordPress plugin that syncs content, uses semantically relevant keywords to build internal links, and more
• Proprietary content automation system that uses a complex mix of AI engines and natural language processing and semantic analysis algorithms
• Purpose-built for blog content, allowing for easy scaling of content production and traffic
• Removes the bottleneck from the content creation process by doing the heavy lifting with AI, enabling writers to focus on editing and optimizing content.

2. ChatGPT 🥈

ChatGPT is an AI language model developed by OpenAI. For marketing professionals, it can be used to help with generating content for everyday tasks such as articles, blog posts, product descriptions, social media posts, and more.

The top features and benefits of ChatGPT for marketers include:

• Advanced AI technology that enables human-like text generation
• Ability to understand and respond to questions, making it a useful tool for customer service and support
• Large-scale training data and state-of-the-art algorithms, ensuring high accuracy and relevance
• Can be integrated with various platforms and tools, providing seamless integration with existing workflows
• Available through various APIs, making it easy to use and accessible to a wide range of users
• Can help save time and resources compared to manual content creation, allowing marketers to focus on other important tasks.

3. Grammarly 🥉

Grammarly is an AI-powered writing assistant designed to help improve the quality and effectiveness of written communication. It offers real-time suggestions on grammar, spelling, style, and tone, making it a useful tool for marketers looking to create clear, mistake-free, and impactful writing.

The app can be used in various desktop applications and websites, including email and messaging platforms, document editors, and social media, making it a comprehensive writing tool for marketers.

Some of the top features and benefits of Grammarly for marketing teams include:

• Real-time suggestions for grammar, spelling, style, and tone to help improve written communication
• Ability to work in various desktop applications and websites, making it easy to use across multiple platforms
• A plagiarism checker to help ensure original content
• A citation generator to make referencing sources simple
• A tone detector to help ensure the right tone is used in different contexts
• An analytics tool to measure the impact and effectiveness of written content
• A brand tone feature to help maintain a consistent tone across all written communication

4. Jasper.ai 📝

Jasper.ai is an AI content generator that helps individuals and marketing teams create amazing, original content 10 times faster. It provides a platform for streamlining creative workflows, and is trained to produce high-converting marketing copy.

5. Surfer SEO 📈

Surfer SEO is a tool that helps boost organic traffic and improve search engine ranking. It provides a SEO workflow to write articles that are optimized for search engines. The built-in Content Editor provides real-time feedback on optimization and keyword relevance, helping writers write with confidence and precision. The Outline Builder generates content briefs with catchy headlines, making it easy to structure articles. Surfer works with a variety of languages and integrates with popular tools like Google Docs, WordPress, and Jasper. Marketing teams can use Surfer to write high-quality content that ranks well, ensuring authenticity and avoiding penalties.

6. Synthesia.io 📽️

Synthesia is an AI video creation platform that allows businesses to create studio-quality videos in 120+ languages, saving time and money compared to traditional video creation methods. The platform is accessible in a web-based app and is intuitive for beginners, with 60+ customizable video templates, a built-in screen recorder, and a media library.

Marketing teams can use Synthesia to create training, how-to, or product marketing videos from text, with no prior video editing skills required. The platform includes a range of AI avatars and voices, allowing teams to create professional videos without having to be on camera or record their own voiceovers. Synthesia’s AI technology ensures consistent audio quality at scale and offers closed captions.

Top features and benefits of Synthesia include:

• AI video creation is a cost-efficient alternative to traditional video creation methods
• Accessible in a web-based app and intuitive for beginners
• Allows creation of professional videos in 120+ languages
• Includes a range of AI avatars and voices
• Offers 60+ customizable video templates and a built-in screen recorder
• Intuitive interface allows for easy creation and updating of videos in minutes, not weeks.

7. Descript 🎙️

Descript is a powerful and easy-to-use video and podcast editing tool that streamlines the full workflow of video production. It offers a range of features for video editing, podcasting, screen recording, transcription, clip creation, and publishing, all within one platform.

For marketing teams, Descript enables them to bring more of their video marketing in-house. With features like multitrack screen recording, audio and video editing tools, templates, and stock media assets, they can easily create high-quality content for social media channels or host their own podcasts.

8. ManyChat 💬

ManyChat is a chat marketing platform that enables businesses to engage with customers through automated conversations on various channels such as Instagram Direct Messages, Facebook Messenger, SMS, and WhatsApp. ManyChat is designed for sales and marketing teams, and helps to increase product sales, customer engagement, generate leads, and deliver instant support.

The platform can be used to build and automate interactive conversations quickly, with no coding experience required, and offers a visual drag n’ drop interface. Conversations can be combined with SMS and email, and ManyChat integrates with various tools such as Shopify, Google Sheets, MailChimp, Klaviyo, HubSpot, and Zapier. ManyChat is trusted by over 1 million businesses.

9. Beautiful.ai 🎨

Beautiful.ai is a presentation software that offers a unique approach to designing presentations by automating the process for you. It provides smart templates, slide formatting that adapts to your content, and a team plan to maintain brand consistency across the organization.

The software helps teams save time and improve the quality of their presentations while keeping them on brand. The top features of Beautiful.ai include its ease of use, automatic slide formatting, brand consistency, and its role as both a deck designer and a productivity tool. The benefits include saving time, improved design quality, and the ability to consistently deliver presentations that align with brand guidelines.

10. Shakespeare 🎭

Shakespeare is a powerful AI copywriting software designed for marketers, writers, students, entrepreneurs, content creators, and SEO agencies. It provides world-class, human-like copy that is highly convertible and effective in various copywriting needs such as landing pages, social media, ad copy, essays, emails, product descriptions, sales funnels, and much more.

Marketing teams can use Shakespeare to generate creative and engaging copy that converts with just a few clicks. They can save time and effort in crafting effective copy and can focus on other aspects of marketing.

Top features and benefits of Shakespeare include:

• Human-like copywriting at AI speed
• Generates copy for almost any type of writing need
• Picks the perfect words to simplify the copywriting process
• Automates copywriting with effective results
• No experience needed, it does it all with just a few words and clicks
• Saves time and reduces effort in writing copy
• No need for professional copywriters or coding skills
• Gives a human voice to all your personal or professional copy.

11. Writesonic ✂️

Writesonic is an AI-powered content generation and editing tool that offers over 100 features to create high-quality, plagiarism-free, and SEO-optimized content for blogs, ads, emails, product descriptions, social media captions, landing pages, and more. It can be used by marketers, writers, bloggers, and entrepreneurs to increase their productivity and improve their content quality. Writesonic offers a Sonic Editor, a Paraphrasing Tool, an AI Article & Blog Writer, a Sentence Expander, a Content Shortener, and other features to enhance content creation. It also has eCommerce and ad copy tools and a growth ideas generator.

Writesonic is trusted by 1,000,000+ marketing teams, agencies, and freelancers, and it can be integrated with WordPress, Wix, Shopify, and other platforms. Additionally, the company offers Photosonic, an AI art generator tool, and Chatsonic, an AI chat assistant with voice command and text-to-art features. Users can try Writesonic for free and generate up to 6,000 words of content.

Top features.

• AI Article & Blog Writer. Generate high-quality articles, blogs, and other content in seconds.
• Sonic Editor. Enables the user to write sales emails, essays, reports, and even e-books.
• Paraphrasing Tool. Rephrase content to make it unique and plagiarism-free.
• Content Shortener & Expander. Shorten long texts or expand on ideas while maintaining the original meaning.
• Product Descriptions. Generate engaging, SEO-optimized titles, descriptions, and benefit bullet points for your products.
• Ad Copy. Write high-quality ad copy that converts, increases CTRs, and reduces the cost-per-click.
• Landing Pages. Create high-converting landing page copy with minimal input.
• Company Bios. Generate company bios and other related content.
• Growth ideas generator. Get innovative ideas to grow your business.

Top Benefits.

1. Saves time and increases productivity.
2. Improves content quality.
3. Provides a wide range of features.
4. Easy to use.
5. Cost-effective.

Pricing: Writesonic offers 2500 Free Words as a Trial; With paid plans starting at $12.67/month. Teams and businesses should Contact Sales for Custom Plans. Students and non-profits can get an additional 30% off on annual plans.

Honorable Mentions

There are many other AI marketing tools worth mentioning even though they didn’t make my top 10 list.

Here’s a list of honorable mentions and what they’re best used for:

• Beacons AI: This free, all-in-one platform offers tools for creators to build custom link in bios, grow their subscriber base and accelerate growth.
• Chatfuel: A leading no-code chatbot tool best used for customer acquisition, supporting sales and automating support and service.
• Phrasee: AI powered marketing platform that helps brands to drive customer engagement and improve customer experiences.
• Optimove: CRM journey mapping tool, powered by AI. This tool helps you to personalize customer journeys at scale.
• Adverity: AI-powered predictive analytics tool that helps your to dig deeper into your data and uncover new opportunities.
• Smartwriter.ai: An AI automation tool that allows you to create personalized emails and messages for lead generation.
• InstaText: This tool re-writes your input text in a way that preserves your unique tone and voice while making them easier to read and understand.
• Seventh Sense: An email sending optimization tool that predicts the best times to send emails to your prospects and clients, easy integration with top marketing platforms like HubSpot and Marketo.
• MarketMuse: A content planning and optimization tool powered by AI that helps your team plan better and faster than ever.
• MobileMonkey: This sales outreach and social media autoresponder helps you to capture more leads from your website and social media traffic.
• Acrolinx: A content governance solution thatuses AI to help improve the quality, lifetime and reach of enterprise level content.
• DeepL: An AI translator tool that allows you to convert text and full documents instantly. They also provide a writing companion to help you write more clearly and with fewer errors.
• GrowthBar: AI writing tool for marketers, bloggers, and agencies that helps you to write SEO friendly content.
• Frase.io: An SEO content writing and optimization AI tool that helps you to save significant amounts of time on researching, writing and optimizing content.
• Brand24: A social listening tool that helps you to automate your brand reputation and management through the use of AI.
• Emplifi.io: Digital customer journey and customer experience platform that helps you to better meet your customer’s expectations.
• Smartly.io: An AI advertising platform that allows you to centralize, automate and optimize your ads across multiple platforms.
• Writer.com: B2B-trained AI language model platform that enables users to train and customize their content, leverage various forms of data, own their data, embed AI in workflows, and more.
• Hemingway app: A distraction-free writing tool and companion editor that helps you to write bold, clear content.
• Albert.ai: An AI marketing software tool that helps you to plan, execute, test and optimize paid ad campaigns for search, social, and more.
• PhotoRoom: Photo editing platform that allows you to remove backgrounds and create eye-catching product pictures with ease.
• Headlime: Artificial intelligence tool for marketing teams and small businesses. Headlime helps you to discover content ideas, write ChatGPT quality content and create landing pages with AI.
• Algolia: A site search and discovery platform powered by AI that helps your customers find the right content, products, services and more.
• Browse AI: Tool that allows you to turn any website into an API by monitoring for changes and extracting data. Best uses include price monitoring, business intelligence, market research and more.
• LivePerson: A conversational AI platform that empowers customer-focused teams to better connect with customers in a more personalized way.

What Are AI Marketing Tools?

AI marketing tools are software that automates various marketing tasks such as lead generation, audience targeting, and content creation. They can instantly analyze customer data and help companies improve their marketing strategies and campaigns. With AI Marketing Software, businesses can learn more about their target audience so they can optimize their marketing efforts and ultimately increase their ROI.

Why Use AI Marketing Software?
Marketing teams should use AI marketing software to streamline and automate their marketing tasks, analyze data faster, personalize marketing efforts, and help support decision making.

Summary

Artificial intelligence (AI) marketing tools can provide valuable insights for your business by analyzing customer data. By identifying patterns, businesses can optimize marketing campaigns, boost customer engagement, and increase sales. These tools can also be used to enhance ad targeting, personalize content, and recommend products to customers. Additionally, AI marketing tools can help with lead generation and customer service by automating repetitive tasks. This allows your team to focus on higher value activities and make data-driven decisions, ultimately leading to improved customer experiences.

My top 5 AI marketing tool recommendations are:

1. Content at Scale. Read full review →
2. ChatGPT. Read full review →
3. Grammarly. Read full review →
4. Jasper.ai. Read full review →
5. Surfer SEO. Read full review →

These tools enhance content creation, personalization, SEO, and overall efficiency in marketing efforts.

Further Reading:

• AI Marketing Ideas – Find ideas on how to use AI in your business