Hi, I’m Randall 👋
🍁 Marketing Advisor in Calgary, AB.
I’ll help you achieve your goals through strategic planning, investing in innovative technologies, and creating customer experiences that drive long-term sales growth.
On my marketing blog, I’m excited to share my passion for all things marketing with you as well as my other areas of interest. You’ll find a wealth of information on everything from effective marketing ideas to the latest and greatest marketing software on the market.
More about me…
With over a decade of experience in marketing and business development, I have honed my skills in both traditional and digital marketing strategies. My diverse background spans various sectors, including marketing, advertising, local B2B services, SaaS enterprise software, industrial services and supplies, and distribution, to name a few. As a consultant, I have had the opportunity to collaborate with numerous industries, continually expanding my knowledge and expertise. For a more comprehensive overview of my educational background and professional experience, you can view my LinkedIn profile.
My knowledge and experience with creating workflows and finding the best software tools for content marketing, lead generation, customer experience, and conversion optimization have made me a valuable asset in my previous roles.
I enjoy staying up-to-date with the latest trends and practices to help you remain competitive and continue to grow.
As a marketer, I’m always looking to improve my tactics. And I’m constantly on the hunt to find the best new marketing tools to get the job done.
As a consultant and fractional CMO, I bring my entire skillset to help your business succeed.
I recommend reading the blog to stay informed on the latest marketing strategies and tools. I’ve spent years in the industry, working on my skills and experimenting with different techniques, and I’m always eager to share my experiences and insights.
I offer marketing ideas through these in-depth how-to guides and also offer unbiased reviews of the latest marketing software, so you can make informed decisions on what tools are right for you and your business. I’m always on the hunt for the best and most effective solutions, and I’ll never recommend a product, service, or solution that I wouldn’t use myself.
Latest posts
🔎 Market Research & Analysis
Collect and analyze data on target audiences, competitors, and market trends to inform marketing strategies.
📈 Marketing Planning & Execution
Create and execute marketing campaigns, including identifying target audiences, selecting channels, and measuring campaign effectiveness.
💼 Product & Brand Management
Oversee product and brand lifecycles by launching new products, managing existing products, and phasing out old ones.
🚀 Lead Generation & Conversion
Attract and convert customers through email marketing, content marketing, and search engine optimization.
💻📲 Digital Marketing
Promote products and services through websites, social media, search engines, and email.
📊 Budgeting & Reporting
Plan, allocate, and monitor the marketing budget to ensure that resources are being used to achieve desired results.
📝 Content Creation & Management
Develop and manage the creation and distribution of blog posts, videos, infographics, and social media posts.
👍 Customer Experience
Create positive experiences for customers from initial awareness to post-purchase follow-up to build loyalty and trust.
⚡ Marketing Technology
Use technology to streamline, automate, and measure lead generation, email marketing, customer analytics, and content management to make data-driven decisions.
Work with me
🤝 Let’s grow your business through marketing.
Who is Randall Ushko?
I’m a marketing advisor in Calgary, AB. I help people with marketing so they can increase visibility, and generate leads and sales to achieve their goals. When not working, you’ll find me spending time with family, golfing with friends, eating delicious food, and keeping up with the latest news and music.